[Event Announcement] 'Almorik Representative Japan Visit Commemorative Event' Confirmed!

Dear WHISKY and Tokokou Co., Ltd. will be hosting an exclusive collaboration event with the French whisky brand 'Armorik'!

The event will be held from 7:00 PM on Monday, December 9, 2024, at the dining bar "BAR FIVE Arrows," just a 3-minute walk from Shinjuku Station. This time, in addition to the in-person event, the seminar will also be streamed online!

The event is packed with activities, including tastings of seven Armorik series whiskies and new make, as well as a seminar led by the CEO of Warenghem Distillery, the creator of Armorik, who will be visiting Japan! France's very first authentic whisky distillery. Please enjoy this opportunity to drink and listen to it and enjoy it in its entirety!

The first 30 people will be able to participate in the venue, and tickets will be on sale until 23:59 on December 1st, so please apply as soon as possible!

Click here for the application form!

Summary of the event

Armorik (Warenghem Distillery) Introducing!

Armoric may refer to: France's very first authentic whisky distillery, " Valenguilem This brand is produced by the distillery. Since starting single malt production in 1993, they have continued to make whisky that values the local land, products, and people, focusing on non-peated styles. The raw material barley is 100% organic from France. Among them, 30% are Valenguilem It is dominated by Brittany, where the distillery is located.

While many people associate France with wine, France is actually the third largest whisky consumer in the world. The whisky crafted by this nation of gourmets is filled with passion. Armorik is also France's first single malt, and since its launch in 1998, it has been loved worldwide. It was even featured on Whiskypedia on July 4, 2024. In their whisky production, they have received advice from none other than the world-renowned whisky authority, the late Dr. Jim Swan.

He has won many awards. "Almolic Double Maturation"At the World Whiskies Awards (WWA) 2013, it received the 'Best European Single Malt' award. In addition, 'Armorik Maître de Chai' and 'Armorik 10 Years' have each won the 'Best French Single Malt' award several times at the WWA in other years, drawing attention for their outstanding quality.

At this event, you'll have the exclusive opportunity to taste Armorik whiskies while listening to explanations from the distillery's CEO!

Highlights of This Event

For this event, in addition to the seven whiskies in the series—including rare, limited-production bottles— We are excited to announce that we will be offering new make (the freshly distilled whisky spirit before aging or adjustment)! (If new make cannot be provided due to import circumstances, a substitute will be arranged.)
This may be your only chance to taste new make—normally only available locally—in Japan!

Additionally, guests attending the event in person will receive an "Armorik Classic" highball as a welcome drink! Enjoy the seminar while refreshing your palate!

For this special occasion, it has been confirmed that David Loussier, head of Warenghem Distillery, and brand ambassador Paul Kroc will be visiting Japan! David Loussier, who describes whisky as his "passion," will share his thoughts and dedication to whisky-making. Enjoy tasting the fruits of his passion—these whiskies—while listening and savoring every drop!

At the after-party, enjoy the popular cuisine from previous events and original cocktails (original cocktails are charged separately). Savor Armorik to the fullest while mingling with David and fellow guests.

Finally, the tasting sets for online ticket holders will be shipped in advance to arrive by the day of the event! (Shipping is not available outside Japan.)You can enjoy the live stream with your friends if the timing works for you, or if you are unavailable, you can watch the archived recording later—there are many ways to participate!

Application Form

At present, there may not be many people who immediately think of France when they hear 'whisky,' or think of 'whisky' when they hear France. However, in fact, France is a whisky powerhouse, ranking third in the world for whisky consumption. In France, Armorik is at the forefront of whisky-making, continuing to produce whiskies that rival Scotch, American, and Japanese varieties. Take this opportunity to witness the essence of French whisky, accompanied by insights from local leaders.

In addition, participation at the venue with after-party and limited goods benefits will be guided by the first 30 people. And the distribution ticket will be on sale at 23:59 on December 1st. Please apply as soon as possible! We look forward to your participation!

Click here for the application form!