Whisky makers are experts who produce whisky at distilleries and manufacturers. They oversee every stage of the process—selecting raw materials, fermentation, distillation, and maturation—while carefully bringing out the unique flavors and aromas. While preserving traditional methods, they also play a vital role in improving quality by introducing new technologies and techniques. Their skill and passion create the distinctive character and deep taste of whisky.

Whisky connectors are those who deliver whisky to consumers, such as distributors, bar owners, and sommeliers. They have a deep understanding of whisky’s characteristics, history, and production background, and provide customers with the right products. They are also responsible for sales strategies and marketing, organizing events and tasting sessions to spread the appeal of whisky. They play a crucial role as a bridge between consumers and makers.

Whisky drinkers are consumers who enjoy the product. They choose whiskies that suit their tastes and savor each unique aroma and flavor. Whether relaxing at a bar or at home, they also deepen their knowledge of whisky and enjoy connecting with others. Their preferences and feedback influence product improvements and the development of new offerings, enriching whisky culture as a whole.